Greyhound Australia has proudly connected Australians for more than 110 years and continues to grow as part of the Entrada Travel Group. As the country’s only national coach network, we are passionate about delivering memorable travel experiences and sharing the heart of Australia with local and international travellers. Now, we’re expanding our marketing team and seeking a creative, proactive and digital-savvy Social Media Coordinator / Marketing Assistant to help shape our brand presence and storytelling across Australia and New Zealand.

About the Role

Reporting to the Chief Marketing Officer, this is a hands-on, fast-paced role ideal for someone who lives and breathes social media, content creation, and digital engagement. You’ll support the execution of our social media strategy, create compelling content, improve audience engagement, and assist with broader marketing activities across the group.

Your work will directly contribute to brand growth, customer engagement, and commercial outcomes, while collaborating with a passionate and supportive marketing team.

What You’ll Be Doing

Content & Social Media Management

• Create, edit and publish high-quality images, videos and written content for social media and email campaigns.

• Schedule and manage posts across multiple platforms in line with the content calendar.

• Monitor comments, messages and reviews, ensuring a positive, professional, and timely response.

• Identify trends and implement new tools, channels, and strategies to keep our brand current.

Community, Engagement & Brand Building

• Build brand awareness through consistent storytelling and creative campaigns.

• Engage with customers, influencers, agencies, and partners to strengthen community connections.

• Support promotional and sales campaigns designed to drive bookings and customer acquisition.

Marketing Support & Administration

• Assist with marketing projects, suppliers, invoicing and general admin tasks.

• Organise digital content libraries, assets, login details and shared inboxes.

• Work collaboratively with internal teams across Entrada Travel Group.

What We’re Looking For

Essential Experience

• 2+ years’ experience in social media and/or content marketing.

• Strong understanding of social media platforms, audience behaviour, and digital best practices.

• Experience with social media scheduling tools (e.g., Hootsuite, Sprout, Buffer).

• Experience creating content for digital channels—visual, written, or video.

• Excellent communication skills and attention to detail.

• Ability to analyse performance metrics and provide insights.

• Ability to work both independently and collaboratively.

Desirable

• Marketing qualification.

• Experience in tourism or travel (advantageous but not essential).

• Skills in photography, videography, and Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom).

• Experience with content management systems such as WordPress.

• Understanding of SEO, Google Analytics, and content optimisation.

Why Join Greyhound Australia?

• Work with a passionate and supportive marketing team across Australia and New Zealand.

• Be part of an iconic Australian travel brand with a rich 110-year history.

• Opportunities for creativity, growth, and professional development.

• Hybrid work options may be available depending on business needs.

• Play a key role in shaping the digital voice of one of Australia’s most recognisable travel brands.

Ready to Apply?

If you're a creative digital storyteller with a passion for social media, content creation, and travel, we’d love to hear from you.

Apply now with your resume, portfolio/examples of your content, and a brief cover letter.