Business and Role Context

Greyhound Australia is the country’s only national coach company and has proudly connected Australians for over 110 years. In 2023, we began an exciting new chapter as part of the Entrada Travel Group, expanding our travel and tourism operations across Australia and New Zealand.

Safety is at the heart of everything we do at Greyhound Australia, and we’re proud to lead the industry with Guardian Seeing Machine technology fitted across our entire coach fleet—part of our ongoing commitment to care and safety for our people and our customers.

We’re focused on the future and proud to be ambassadors of the beautiful country we share and explore every day. Joining Greyhound Australia means you don’t just see Australia—you feel the beating heart of Australia.

As a leading supplier of coach services to the travel and tourism sector, Greyhound Australia are also proud to be a government provider of services to connect communities.

 Primary Purpose and Scope

The Communications Manager plays a pivotal role in shaping and delivering Greyhound Australia’s internal and external communications strategy. This includes overseeing public relations, email marketing, social media, influencer engagement, and internal communications. The role ensures consistent brand messaging across all channels and strengthens relationships with customers, stakeholders, and employees.

You will lead the development and execution of integrated campaigns, manage media enquiries, and support strategic initiatives that enhance Greyhound’s reputation and visibility. You will also collaborate closely with Entrada Travel Group colleagues to align communications across the broader organisation.

Key Responsibilities

• Develop and implement internal and external communications strategies aligned with brand and business goals.
• Manage Greyhound’s social media presence across platforms including Facebook, Instagram, TikTok, LinkedIn, and Twitter and the corporate website.
• Lead email marketing campaigns and oversee content creation for newsletters and customer communications.
• Coordinate media enquiries and prepare responses in collaboration with the CEO and Chief Marketing Officer.
• Build and maintain relationships with influencers, media contacts, and PR agencies.
• Support sponsorship and partnership communications.
• Ensure consistent tone of voice across all channels, aligned with Greyhound’s brand guidelines.
• Collaborate with internal teams to deliver timely and effective communications during change initiatives.
• Monitor campaign performance and provide regular reporting and insights.

Key Relationships

Internal Relationships:

• Greyhound Australia Executive Leadership Team
• Greyhound Australia Marketing Team
• Entrada Travel Group colleagues
• Operational Managers
• Drivers and Supervisors
• All Employees

External:

• Customers
• Stakeholders
• Suppliers
• Influencers / media / PR
• Sponsorships / Partners
• Sales agents
• Government Organisations
• Industry Bodies

Essential Experience

Mandatory:

• Proven experience in communications, public relations, and social media management.
• Strong writing and editing skills for diverse audiences.
• Experience in email marketing platforms and campaign management.
• Demonstrated ability to manage internal communications and change messaging.
• Familiarity with influencer marketing and media engagement.
• Familiarity with iSentia, Pulsar or similar listening tools.

Desirable:

• Experience with content creation (photo, video) and/or editing.
• Project and change management experience
• Knowledge of the transport industry and understanding of the passenger transport sector across Australia.

Our values mean a lot to us and the People and Culture Business Partner is expected to demonstrate and promote Greyhound Australia’s values at all time;

• Be Safe
• Delight our Customers
• Be Empowered
• Enjoy What You Do
• Be Accountable
• Let’s Collaborate

If you would like to join Greyhound Australia during this exciting time, please apply now.